Gawker Is Changing Its Name To The Ultimate Nice Website
Leon · 07/25/15 10:25AM
As reported by multiple news outlets yesterday, Nick Denton and the rest of the executive board were considering a rebranding effort for Gawker Media, to distance ourselves from the old editorial mission, to our new one of being nicer to brands. Nick told us in a meeting on Thursday that the new site would be “20% nicer”.